![]() It is what you do/the core of the business, and from it come the objectives and finally, what it takes to reach those objectives. Your mission statement drives the company. Your mission statement focuses on today your vision statement focuses on tomorrow. One doesn’t work without the other, because having purpose and meaning are critical for any business. While companies commonly use mission and vision statements interchangeably, it’s important to have both. The mission statement focuses on today and what the organization does. ![]() The vision statement focuses on tomorrow and what the organization wants to become. What is the difference between a vision and a mission? So, we’re breaking down the difference between a vision and mission statement - and rounding up stellar examples from top brands - to help you better understand and define your company’s essence with confidence. And, the same rings true for your content marketing. But when it comes to the drive and direction of your company today and tomorrow, you don’t want to have trouble seeing when you’re behind the wheel. The lines especially get blurred with vision and mission statements. We’ve heard this trio rattled off countless times, rapid-fire like they’re one catchy phrase - when, in fact, they are three very distinct concepts for organizations. A mission statement focuses on today and what an organization does to achieve it. Definition of vision and mission: A vision statement focuses on tomorrow and what an organization wants to ultimately become.
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